Manages, directs and implements strategic marketing plans and tactics for the hospital and all practices in the CHRISTUS St. Vincent Medical Group, directs marketing and advertising projects within key service lines. This includes physician and customer relations, collateral design and printing, and multi-media marketing campaigns. Also maintains the physician relations CRM (customer-relationship management) database and tracks referring physician expenditures in order to ensure compliance with Stark regulations.
EDUCATION: Bachelor's degree in marketing, business administration or related field.
CERTIFICATION/LICENSES: Membership in AMA (American Marketing Association) preferred.
Knowledge of marketing, communications, English and advertising
Strong computer skills including spreadsheets and database software
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
Strong organizational and time management skills
Ability to manage multiple projects simultaneously
Ability to work under tight deadlines
EXPERIENCE: Three years of direct healthcare promotion experience required, five years industry/related experience required.
NATURE OF SUPERVISION:
-Responsible to: Director, Marketing, Communications & Public Relations
- Bloodborne pathogen A
Frequent contacts of a significant nature with hospital personnel, medical staff, and the community. Contacts require knowledge of the hospital setting and day-to-day operations. Primary workspace is office and community settings.
PHYSICAL REQUIREMENTS: Frequent prolonged periods of sitting. Extensive use of hands for writing and use of computer. Moderate physical effort (able to lift/carry up to 25 lbs.)
CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.