Wilmington, Delaware
Twin Falls, Idaho
Fredericksburg, Virginia
Raleigh, North Carolina
Posted: 18-May-23
Location: Dallas, Texas
Salary: Open
Categories:
Internal Number: 23010032
Background:
Baylor Scott and White Health (BSWH) is uniquely positioned to revolutionize the way healthcare is delivered. Since 2017, BSWH has invested in modern technology, processes, people, and the cultural mindset to think radically and serve its consumers as a digital organization.
The healthcare industry faces many problems – affordability, substandard customer service, and inconsistency in care quality – and is not designed around the consumer needs, leading to a subpar service experience. Despite encouraging improvements in treatment innovation, the delivery of care is inconsistent, resulting in variations in the quality of care that further compound these problems. BSWH is on its journey to reimagine a system that is built around the needs of the customers it serves with high-value solutions to alleviate these pain points.
As part of its transformation, BSWH is building a customer-centric strategy to solve these problems and is innovating new products and services as a part of a new Consumer Solutions business, an internal startup formed within the health system. The Consumer Solutions business is comprised of three groups – Strategy, Product, and Customers. The team will innovate and develop new products and market and sell them to reach consumers through multiple channels. Our initial product focus centers on virtual coaching, first contact navigation, next-gen urgent care, and specialty care experience. We are looking for people to join this exciting new team who are passionate problem solvers that want to develop a new care paradigm to positively transform how patients interact with our system.
Position Summary:
The Market Intelligence Associate is aligned under the Strategy group and will report to the Innovation Portfolio Manager. The Strategy team will have a high visibility to BSWH’s top executives. The Market Intelligence Associate is responsible for interpreting research-generated information while evaluating new or existing products and programs. This is an exciting opportunity to be part of an innovative team that is changing the status quo in how a healthcare provider goes to market and provides an environment that stimulates professional growth.
Responsibilities:
Support enterprise market intelligence program
Collect data to support market scan refresh to keep pulse on consumer needs with first-party (internal to health system) and third-party data (industry reports, public databases, competitor’s proprietary data)
Conduct analyses across BSWH’s key markets to determine share and service line trends
Support Knowledge Networks
Collect and interpret feedback from senior leaders and external sources during knowledge network activity
Assist in facilitation and preparation of knowledge network events
Analyze market data for opportunities and threats
Continuously monitor market and competitor activity
Document and share actions taken by new entrants to market with strategy leadership
Assist in ideation and evaluation of potential products to bring to market
Research unmet consumer and buyer needs (interviews, focus groups, surveys)
Synthesize and translate research into use cases and business requirements
Collaborate with strategy leadership to adjust scoring and scoping models for products based on feasibility, barriers to entry, and market demand
Assist in prototype build and consumer testing with cross-divisional team.
Preferred Qualifications:
3-5 years of professional experience in healthcare
Experience in health system/health plan, startup and/or management consulting, customer insights and/or market research, or new product development
Experience in designing quantitative surveys, running qualitative research sprints, usability studies, concept testing, and prototype testing utilizing tools such as Qualtrics, Usertesting, Userinterviews.com, etc.
Knowledge of data analytic practices within SQL and/or other data management tools
Ability to use research to communicate a point of view through usage of tools such as excel and PowerPoint.
Bachelor’s degree in STEM or related field
Strong ties to the Dallas, Austin, or Houston communities
At least 1-2 years spent in healthcare management consulting.
SCHEUDLE: M-F, Day
LOCATION: Hybrid, bi-weekly
BENEFITS:
Our competitive benefits package includes the following:
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level
- EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
- EXPERIENCE - A minimum of 3 years experience required